induserve 
mailer

CHALLENGE

Create an informational mailing to promote Induserve, the commercial industrial division of True Value. Leverage True Value’s network of regional warehouses and strategic supply chain to generate new dealers.

• Utilize brand color palette
• Limited photography budget

SOLUTION

Visually-appealing mailer design incorporating dealer testimonials, easily-digestible copy points defining the advantages to joining Induserve and stock photography.