outdoor living 
mailers

CHALLENGE

Change the consumer mindset that True Value doesn’t sell quality patio furniture.

SOLUTION

Catalog design that focuses on beautiful photography that portrays the end benefit of having great patio furniture: Outdoor Living. The elevated photography, design and copy voice convey quality and style. The True Value brand takes a secondary role.

The first Outdoor Living catalogs highlighted construction materials with close-up detail photos. In 2020, the design was simplified and detail photos were only shown online.