art direction • photo art direction
true value
broadsheets
CHALLENGE
Create compelling, seasonally-relevant broadsheets that reinforce True Value’s position as a DIY resource who offers a broad range of products.
• Highly promotional
• Item dense
• Limited photography budget
SOLUTION
Organized, gridded format with lifestyle features that strengthen the seasonal sale or theme.
Reduced photography costs by using stock photos. True Value merchandise was shot in studio with matching angles/lighting and retouched into the stock photos.
