true value 
circulars

CHALLENGE

Create engaging, seasonally-relevant circulars that reinforce True Value’s position as a DIY resource who offers a broad range of products.

• Highly promotional
• Item dense
• Limited photography budget

SOLUTION

Organized, clean format with simple outline photography. Enhanced sale themes with stock photos.

To reduce photography costs, True Value merchandise was shot in studio with matching angles/lighting and retouched into the stock photos where appropriate.

CHALLENGE

Create an ultra-promotional disruptive format for “Dollar Days,” True Value’s twice-yearly promotion.

SOLUTION

Price-focused design with strong use of bold color to call out the low-priced nature of the event.